Ceo Message

CEO’s Message

Dear Stakeholders,

It is my esteemed pleasure to welcome you all on our Company’s website.

Corporate social responsibility remains the guiding principle in all areas of activity. With the largest manufacturing facilities of motorcycle industry in the country, the Company also has the most modern systems and processes in place that are reviewed periodically to keep them abreast with changing needs and requirements of modern day manufacturing. We strive to maintain highest standards of quality and excellence in all our processes. This dedication to perfection enables us to manufacture products that are constantly rated as the best in the country, resulting in maximum customer satisfaction and highest brand equity. All products and production facilities are environment friendly. Environment is sacred for Atlas Honda. We feel that it is our duty to protect the environment for future generations.

Additionally, the Company is also helping the Government exchequer by being among the highest tax payers in the country. It is the pursuit of excellence in all areas of business that defines us. The compensation / benefit packages and the working environment are among the very best in the industry. With a consistent payout to shareholders, the Company has been outperforming the KSE 100 index on stock exchange for several years.

The Company’s real competitive advantage comes from its associates who are technically skilled and professionally committed. They are the real strength of our manufacturing and marketing powers. These talented individuals have managed to nurture a unique element we are most proud of – the culture of Atlas Honda. The work ethics & business practices of the Company have their roots in more than 50 years of responsibility and dedication. High ideals have been pursued by the Company at good times as well as through tough times. It is this consistency that has made Atlas Honda a market leader.

We take great pride in our long term partnership with Honda Motor Company Limited Japan and would like to acknowledge their continued support and cooperation in maintaining high standards of excellence. I take this opportunity to thank our valued customers for their trust, the management team for their sincere efforts and Board of Directors for their guidance. I would also like to acknowledge the contributions of all stakeholders – Bankers, Dealers, Vendors, Associates and Shareholders for helping build Atlas Honda Limited into a unique Company.