Celebrating 60 Years of the Nation’s Ride


Atlas Honda recently celebrated its 60th year of operations in Pakistan. To commemorate the milestone, a ceremony was held at Atlas Honda’s Sheikhupura Factory. The event was graced by Mr. Shinji Aoyama, Executive Vice President and COO of Honda Motor Company, Mr. Noriaki Abe, Chief Officer of Motorcycle and Power Products, and Mr. Toshio Kuwahara, President & CEO of Asian Honda Motor Company. Mr. Aamir H. Shirazi, President Atlas Group, and Mr. Saquib H. Shirazi, President and CEO Atlas Honda, welcomed the guests. AHL’s entire ecosystem including autoparts manufacturers, dealers, service providers and bankers were in attendance the ceremony.

BENLY e, the first Honda EV in Pakistan, was unveiled at the event. It will initially be used for test marketing purposes in order to help with product development and future additions to the EV line up.