Atlas Honda Limited Launched Sms Security Feature On Its Genuine Parts, Scratch Karo Campaign


Verification of product authenticity is a critical concern, especially in a market where counterfeit parts are prevalent. Atlas Honda, a prominent player in the automotive industry, recognized that customers faced challenges in distinguishing genuine parts from counterfeit ones. To address this issue, Atlas Honda embarked on a groundbreaking initiative called “Scratch Karo”.


Atlas Honda implemented a security feature on all its parts packaging. By scratching the foil on the packaging, an 8-digit code is revealed. Customers can then SMS this 8-digit code to 88105, and as a result, they will receive a confirmation message. This unique feature allows customers to easily verify the authenticity of the purchased part.

AHL launched the SMS security feature on 15th November 2023.

In order to achieve maximum customer reach, a combination of modernized online, offline and on-ground activities were held nationwide under the theme of Scratch Karo“.

In the face of challenges surrounding the authenticity of spare parts, Atlas Honda’s “Scratch Karo” campaign emerged as a game-changer by integrating a simple yet effective solution. Successfully navigating the concerns of its customer base, Atlas Honda’s “Scratch Karo” initiative stands as evidence of the company’s commitment to delivering genuine, high-quality products.