Company History

Atlas Autos Limited becomes the first two wheeler company in Pakistan to get listed on stock exchange.

The Commercial production commences with sanctioned annual capacity of 6,000 units.

Company launches a series of models. Honda C 50, Honda C 90 and S 90 gained immense popularity among the customers and the journey to become the nations’ ride started.

The Company develops Pakistan’s first gas operated Paint shop. This paint shop results in cost economies and become a source of additional revenue through utilizing its excess capacity.

Mr. Ayub Khan, then President of Pakistan, visits the plant.

Honda Motor Company Limited, Japan continues to extend assistance in the local manufacture to the Company. The team of high class engineers from Japan imparts technical training to local employees and supports the Company in re-organization of its factory affairs.

Atlas Epak Pakistan, a sister concern is established in East Pakistan (now Bangladesh). The two Companies exchange locally produced components and parts. In addition, Atlas Epak Limited produces heavy tools and dies used in the manufacture of local components by Atlas Autos Limited.

An in-house engineering work shop is set up in Karachi and Company’s dream of developing a completely localized product takes its first step.

As a result of war of 1971, the Company loses control on Atlas Epak Limited.

President of Pakistan, Mr. Zulfiqar Ali Bhutto visits the plant.

The Company faces great challenges due to loss of Atlas Epak Limited. Mr. Soichiro Honda offers markets of Iran and African countries as a way to assist, but Mr. Shirazi remains committed to Pakistan. Under his guidance, the Company continued to invest in machineries and equipments and explore alternate revenue sources through start of core defense production. In order to keep abreast with the latest techniques of management, the Company introduces “Management by Objectives” (MBO) system of management.

The Company continues rapid acceleration in localization of imported components. The Company concluded agreements for the local manufacture of various Honda motorcycle parts.

Faced with growing demand and amidst aggressive expansion plans, the Company launches two of its longest running and most popular production models, the fuel efficient CD 70 and high performance CG 125. Due to their unique features, these models became the Company’s flagship products. Restriction on imported components is lifted and the Company utilizes its full capacity of 18,000 units for the first time.

Panjdarya Limited, an associated company, is incorporated with its plant facility at Sheikhupura for increasing product distribution in Punjab. Second Technical Assistance Agreement is signed with the Honda Motor Company Limited. Relay out, modernization and balancing of manufacturing facility is carried out, which was entirely financed by Company’s own resources.

In collaboration with the Association for Technical Scholarships of Japan, series of technical seminars are held in Pakistan for the first time.

In connection with plant development efforts, several technical teams, including high dignitaries from Honda Motor visits the plant.

A motorcycle Technical Training Centre is established in Lahore to give special attention to train mechanics and users from the rural areas where adequate service facilities are not available.

Panjdarya Limited commences commercial production at its Sheikhupura plant.

The 2 – stroke MB 100 is launched with a memorable advertising campaign.

The President, Mr. Zia ul Haq visits the plant.

First major capacity expansion undertaken by the Company. Accordingly, capacities are expanded and improved quality is achieved in press, die making, tool room and welding shops. Moreover, modern lines for manufacturing of various functional components are added.

New Honda CD 70 with econo-power engine is launched and becomes an instant hit.

Japanese Investment Mission, Ambassador of Japan to Pakistan and senior government officials visit the plant.

With the achievement of localization level of 50%, the Company continues its stride towards the goal of complete indigenization of motorcycle manufacturing in Pakistan. A Quality Circle Movement, called “Ala Mayar Circle” is started aiming at fostering improvement in management, quality control and manufacturing techniques.

Atlas Autos Limited organizes the first ever Vendor Conference. The conference serves as a platform for exchange of ideas and future plans with vendors and builds long term relationship to improve quality, safety and business performance.

Prime Minister Muhammad Khan Junejo visits the Company.

Engine Parts Manufacturing Plant is installed. This project introduces new advanced technology in engine manufacturing in the country and provides opportunities for development of local vendor industry.

Joint venture Agreement is entered with Honda Motor where it acquires 10% equity in Atlas Autos Limited. Mr. K. Nagata, Director of Honda Motor Company Limited visits Pakistan to formalize the agreement. The association aimed at continuous improvement in products to satisfy the changing needs of the users and to strengthen the Company’s technological and production capabilities.

Technical Collaboration Agreement is signed between Panjdarya Limited and Showa Manufacturing Company for manufacture of shock absorbers.

Board of Directors approved the scheme of amalgamation of Atlas Autos Limited and Panjdarya Limited to consolidate Honda motorcycle operations in Pakistan. The name of the new merged Company is changed to Atlas Honda Limited. The merger is envisaged to give the business additional financial strength and flexibility. With this merger, Honda Motor’s holding in the merged company increased to 20%. Mr. Soichiro Honda visits the Company.

The Company continues to expand its model lineup with the launch of new Honda CD 70.

CG 125 engine parts manufacturing plant is installed at Sheikhupura and new model of CG 125 is launched.

To strengthen market position, a new Honda CD70 model with the latest CDI technology is launched.

The Company managed to formalize 4 technical assistance agreements between Japanese companies and vendors. Thus, The Company continues to play a key role in transfer of technology and vendor development in Pakistan.

Atlas Honda signs an export agreement with Honda Motor Company Limited and initiates its first exports to Bangladesh, Nepal, Sri Lanka, Middle East and Central Asia.

The Company receives ISO 9002 certification for both Karachi and Sheikhupura plants.

The Company receives Excellence Award from the Employers’ Federation of Pakistan for being among top ten companies for its human resource and industrial relation policies and practices.

The Company holds 1st ever dealer convention of motorcycle industry in Pakistan.

Company achieves the localization level of 85%. It deleted hi-tech components such as CDI units, Drum Assembly and Gear Shift components through transfer of technology from Japanese companies.

The Company achieves the land mark sales level of 100,000 units by selling 117,209 units in the year.

The governance practices of the Company are recognized by top independent institutes. Accordingly, Company receives “Best Corporate Report” and “Top 25 Companies” award.

An invigorating advertising campaign is launched on the electronic media with the tag line of “Mein Te Honda-i Le Saan” (I will buy Honda only). The advertisement remained instrumental in reinforcing the Company’s quality and brand in the consumers’ minds through humongous recall value.

The Company enters 100cc category market with the launch of the Honda CD100.

The Company once again receives the “Best Corporate Report” Award.

The Company extends the capacity at Sheikhupura plant by establishing, state of the art, 500k Synchronized Assembly Plant. The plant having the production capacity up to 500,000 units is inaugurated by Mr. Takeo Fukui,President and CEO of Honda Motor Company Limited. The plant incorporates “Honda Global Standards” including implementation of the unique concept of “Quality Gates” for quality assurance.

A new 5 gear model, Honda CG 125 Deluxe is launched.

The Company hosts 15th New Honda Circle Asia-Oceania Convention, the first to be hosted in Pakistan. The event showcases the best circles in Asia Oceania region.

SAP, the leading ERP system in the world, is implemented.

The Company receives Top 25 Companies Award for the second time.

The Company surpasses the 90% localization mark.

The Company crosses the annual sales benchmark of 500,000 units.

The Company expands the dealership network to beyond 500 sales dealers.

The Company attains the “Debt Free” status by completely repaying its borrowings.

The Company launches new model “Pridor” in 100 CC category.

Atlas Honda becomes the first motorcycle company in Pakistan to have all its models compliant with environment friendly minimum emission standards of Euro II technology.

Company receives Best Corporate Report Award in engineering sector from joint committee of ICAP & ICMAP.

A new stylish looking 70cc model called “CD Dream” is launched.

CBR150 and CBR500 are launched in Pakistan.

Company celebrates it’s 50 years anniversary.

The Company wins the “Karachi Stock Exchange Top 25 Companies” Award.

Company acquires shares in Atlas Hitec (Pvt.) Ltd, a joint venture between Denso Corporation and Atlas Group.

The new model “CG Dream” is launched in 125cc category, having modern look and powerful engine.

Company wins 1st position in “Best Corporate Report Awards” for the engineering sector hosted by joint committee of ICAP & ICMAP.

Engine warranty period & free service cards are increased to 3 years and 3 cards respectively.

Company wins a 1st position in ICAP & ICMAP’s “Best Corporate Report Awards” in the engineering sector for the 2nd time in a row.

Company is awarded 1st position in environmental reporting by ACCA and WWF Pakistan.

Company wins PSX Top 25 Companies Award for the years 2014 and 2015 from Pakistan Stock Exchange.

Company wins 1st position in ICAP & ICMAP’s “Best Corporate Report Awards” in the engineering sector for the 3rd time in a row.

The Company incurs a major investment and increases its production capacity at Sheikhupura plant to 1.2 million units per annum. Mr. Takahiro Hachigo, President and CEO Honda Motor Co. along with other top management personnel grace the occasion.

AHL wins 2 awards namely “Best Corporate Report, Research & Publication Award” and “Best Environment & Waste Management Award” at Corporate Social Responsibility Awards 2017 hosted by National Federation of Environment and Health (NFEH).

The Company launches CB150F, a 5-gear self start motorcycle with latest features.

Company is awarded the PSX Top 25 Companies Award for the year 2016 from Pakistan Stock Exchange.

Company secures 2nd position in Best Corporate Report category and 4th Position in Best Sustainability Report category in ICAP and ICMAP’s “Best Corporate Report Awards”.

Company receives award for best environmental and sustainability reporting from National Federation of Environment and Health (NFEH) for 2nd year in a row.

The Company launches CB250F, a 6 gear self start motorcycle with latest features.

Company achieves sales of 1 million units in one year.

Atlas Honda has been awarded ISO 14001 & 45001 for environmental management system and occupational health and safety.

Company launches CB125F, a 5 gear self start motorcycle with 125cc OHV Engine.

The Company launches CG125 Self with 125cc OHV engine, self start, 5 gears and other features.

Atlas Honda Limited received Top 25 Companies Award by Pakistan Stock Exchange for the year 2017 and 2018.

Received award at 12th International CSR Summit & Awards 2020, organized by National Forum for Environment and Health (NFEH).

Received Merit certificate for ‘Best Corporate and Sustainability Report’ Award in “Engineering Sector” by the Joint Committee of ICAP and ICMAP.

Free home delivery facility was provided to customers through various dealers across the country.

Genuine spare parts store was launched at Daraz for online sales

MMC of CD 70 was launched.

Received award at 13th International CSR Summit & Awards 2021, organised by NFEH

MMCs of CG125, CG125S and CB125F were launched

The previous ever highest monthly sales record was beaten in October 2020 with 116,002 units

Free oil change, tyre and battery check up campaign conducted at 3S dealers nationwide

New engine oil variant launched at all primary dealership network

Financing facilities at concessionary mark up rates were introduced in collaboration with various financial institutions

Received ‘Best Corporate and Sustainability Report Award’ in ‘Engineering Sector’ in the event organised by the Joint Committee of ICAP and ICMAP

Record of ever highest number of sales units was broken for the second time in the year with 125,030 units sold in March 2021

Launch of our product on Alfa Mall in collaboration with Bank Alfalah. Conducted country-wide promotion compaign of 10W-30 oil.

Launch of CD 70 MMC. Received ‘Best Corporate and Sustainability Report Award’ by Joint Committee of ICAP and ICMAP.

Female foreign riders invited to explore beauty of Gilgit Baltistan. Atlas Honda listed on Meezan Souq for consumer financing.

Launch of Pridor MMC. Record highest ever sales in November 2021 with 128,503 units.

Awarded merit certificate for ‘Best Integrated Report’ by SAFA. Awarded at 14th International CSR Summit & Awards 2021 by NFEH.

Free bike inspection at 3S dealers on 23rd March 2022. Customer safety activities conducted across major cities.

Atlas Honda Goes Online with launch of E-Store. Short term 3 months exchange campaign were given to customers with 0% markup.