1993 – 2003 The Decade of Competition

To strengthen market position, a new Honda CD70 model with the latest CDI technology is launched.

The Company managed to formalize 4 technical assistance agreements between Japanese companies and vendors. Thus, The Company continues to play a key role in transfer of technology and vendor development in Pakistan.

Atlas Honda signs an export agreement with Honda Motor Company Limited and initiates its first exports to Bangladesh, Nepal, Sri Lanka, Middle East and Central Asia.

The Company receives ISO 9002 certification for both Karachi and Sheikhupura plants.

The Company receives Excellence Award from the Employers’ Federation of Pakistan for being among top ten companies for its human resource and industrial relation policies and practices.

The Company holds 1st ever dealer convention of motorcycle industry in Pakistan.

Company achieves the localization level of 85%. It deleted hi-tech components such as CDI units, Drum Assembly and Gear Shift components through transfer of technology from Japanese companies.