What is Honda?

Honda is an entity that realizes the dreams of individuals and spreads joy to people. Honda's philosophy, unique corporate culture, pursuit of challenges that fulfill individuals' dreams and variety of products and activities born of challenges will remain the foundation of the Honda brand. We will continue building on our history of realizing people's dreams.

Honda's Driving Force

The expectations and appreciation of people around the world for our dreams. People see Honda as pursuing its dreams and always remaining a step ahead of the world. This image and the people’s appreciation of our outlook will continue to be the driving force of the Honda brand.

Honda's Goal in Branding

To create a brand that is supported by people’s expectations and appreciation.

Global Brand Slogan

Everyone has a dream, some goal or activity that gives their life a deeper meaning and sparks passion. When we pursue a dream, we feel empowered. This power, in turn, connects us to others who share the same dream. It gives us the strength to overcome great challenges and inspires us to spread the joy of our dreams to others. Ultimately, the power born of a dream is a creative force, capable of producing revolutionary ideas. Honda encourages all is associates to pursue their dreams. That is why we say we are a company built on dreams. In the new century, the power of Honda's dreams will continue to lead new insights and technologies in automobiles, motorcycles, power products, parts and other fields of mobility that are just beginning to be imagined. Dreams are the very essence of Honda. The dreams of our associates, customers, and supporters make Honda what it is today. Our highly original ideas and free thinking have surprised the world on many occasions. Honda will continue to be Honda in the 21st century as long as we have our dreams and original thinking. We will keep on dreaming and challenging ourselves to realize our dreams.” What will we come up with next?” We will continue creating exciting products and realizing people’s dreams and expectations. Our slogan For Honda to remain Honda, and for everyone to realize their aspirations, we must believe in "The Power of Dreams".